Commercial narratives
Commerce L1 narratives
Buyer-ready pitch decks for Search, Conversational Agent and Ads. Each moves from the market problem through differentiation, customer proof and the next commercial action.
I make complex products easier to choose, easier to sell, and easier to defend.
I lead product marketing across portfolio strategy, positioning, narratives, launches, and field execution, using customer, product, competitive, and revenue evidence to decide what matters and carry it into market.
My role
I owned each featured output from strategy through final production, including research, narrative architecture, positioning and messaging, copy, information design and visual design. For program work, I also led stakeholder alignment, rollout, enablement and measurement.
Selected work
A selection of finished outputs spanning commercial narratives, portfolio strategy, launches, enablement, analyst relations and executive storytelling.
GTM strategy
GTM Plays: from annual priorities to buying motions
The company-wide program used during annual planning to select the commercial motions worth funding and coordinate Product, Marketing, Sales and Customer Success around them.
Product & roadmap strategy
Commerce roadmap: one story across the portfolio
Customer-facing roadmaps that translated search, merchandising, personalization and conversational investment into customer value while separating committed delivery from longer-term direction.
Releases & enablement
Personalized Media in-Grid launch
A phased Commerce launch built from customer demand, segment differences and competitive exposure, supported by launch strategy, beta materials, field enablement, the Feature Vault and demo guidance.
Analyst relations
Gartner and Forrester field enablement
Seller guidance that translated analyst evaluations into differentiated positioning, approved proof, competitive handling and responses to common objections.
Executive & customer storytelling
Executive and customer narratives
Customer and executive work spanning the David Yurman commerce strategy, an agentic-commerce technical preview and the PayPal partnership case.